Introduction

Welcome to Horsetail Mattress. This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit or use our website, horsetailmattress.com, and our services. We are committed to respecting your privacy and safeguarding your personal data. By using our site, you acknowledge and agree to the practices described in this policy.

Data Collection

We collect information to provide and improve our products and services. The types of personal information we collect may include:

• Personal identifiers such as your name, email address, postal address, and phone number when you create an account, place an order, or contact us.
• Payment details and order information necessary to process purchases and fulfill shipments (processed through secure payment processors).
• Account and profile data, including preferences, interests, and saved items.
• Browsing information such as pages visited, time spent on pages, search queries, click-stream data, and device information (IP address, browser type, operating system).
• Customer support interactions, including any information you provide when you reach out to us for assistance.

We may collect information directly from you, automatically through your use of our site via cookies and similar technologies, and from third parties as permitted by law.

Usage of Information

We use the information we collect to:

• Process and fulfill orders, provide customer support, and communicate order updates.
• Improve and personalize your experience on our site, recommendations, and content relevance.
• Analyze site performance and conduct research to enhance our products and services.
• Send marketing communications, promotions, and newsletters, where permitted by you.
• Prevent fraud, ensure security, and protect rights and safety of our users and the site.

We may aggregate or de-identify data for analytics and research purposes, which may be used in a form that does not identify you.

Data Protection & Security

We implement reasonable administrative, technical, and physical safeguards to protect your information from unauthorized access, disclosure, alteration, and destruction. This includes:

• Encryption of sensitive data in transit and at rest where feasible.
• Secure handling of payments through PCI-compliant processors.
• Access controls and authentication requirements for employees and contractors.
• Regular monitoring, risk assessments, and security improvements based on industry standards.
• Procedures for detecting, responding to, and reporting data breaches in accordance with applicable laws.

While we strive to use commercially reasonable measures to protect your information, no security system is perfect. If you have a security concern, contact us to address it promptly.

User Rights & Contact Information

Depending on your jurisdiction, you may have rights regarding your personal data, including:

• Access to your personal information held by us.
• Correction or deletion of inaccurate or incomplete data.
• Restriction or objection to certain processing activities.
• Portability of your data where applicable.
• Withdraw consent for processing where consent is the legal basis.

To exercise any of these rights or if you have questions, concerns, or requests related to privacy, please contact Horsetail Mattress via the methods below:

Email: privacy@horsetailmattress.com

Postal Address: Horsetail Mattress, Attn: Privacy Office, 123 Sleep Street, Comfort City, ST 00000, USA

You may also use the contact form on our website to reach our privacy team. We will respond in accordance with applicable laws and strive to address your request promptly.